The Mobile Online Gambling Take-Over will be a Game Changer

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It's a mobile online revolution that's growing by leaps and bounds. This has been fueled by factors such as the rise of social casino gaming and in-play sports betting. The revenue for this global mobile market is expected to grow by an incredible 43.08% in terms of total wagers annually from the period of 2014 through to 2019. This is according to a recent study conducted by Research and Markets.

The smartphone uptake has been completely unstoppable over the past few years. A study conducted by the United Nations states that there are more people with access to smartphones than to flush toilets.

This means there is a huge untapped market for gambling companies. In the UK there is a strong betting following, and many punters use smartphones. It was found that there is about 60% penetration with sports betting. A survey by Deloitte Global Mobile found that over 8 out of 10 UK residents between the ages of 18 to 36 own a smartphone, and about half own a tablet.

The Land-Based Mobile Integration

In a developed market such as the UK, the mobile betting public still only accounts for around a third of the bets placed. The majority of gamblers still prefer high street bookmaking shops.

This shows potential for growth in the smartphone market. It explains why operators are integrating the mobile platform into the betting shop experience. Mobile usage is seen by operators as a valuable tool to attract and retain customers during 2015. They noted an increase in cross-marketing between mobile and land-based betting.

With the rapid advancement of mobile technology, players can now play better games with lower connectivity issues. The gradual rollout of 4G connectivity all over the globe means that mobile gaming has become and continues to become more convenient.

Many casino games are now easily accessible to demographics not near a land-based casino. Online casinos, in particular, are favored more by women. Reports from marketing surveys state that 60% of UK women who participated in gambling activities prefer online gambling over traditional gambling.

An Enhanced User Experience

During 2015, more casino apps were downloaded, driven by an increase in social casino gaming on mobile. Many social casinos have positively influenced traditional online casinos. Gambling companies are devoting resources to developing games for both sectors. Some social innovations are rubbing off on the traditional genre.

Social game developers are constantly finding new, engaging ways of captivating their customers, with emphasis on entertainment and innovation.

Slots-based sites, particularly online casinos, are starting to experiment with innovations from social casinos in new and exciting ways. They are working towards enhancing the overall user experience.

Ultimately, this mobile gaming revolution could be more accurately called a \"cross-platform revolution.\" Operators with their finger on the pulse have acknowledged that the future will be multi-platform.

Their major challenge is delivering a dynamic user experience across all devices: desktop, mobile, or tablet.